Welcome to Universal Play!
A World of Creative Fun and Learning in NZ.
Universal Play is a vibrant New Zealand–based online toy store dedicated to sparking creativity and growth through play. Their philosophy centers on providing engaging, development‑focused toys that cater to a wide range of ages and learning styles.
New Arrivals
Explore the Collection
Dive into a world where play meets purpose! At Universal Play, our thoughtfully curated collection is designed to inspire creativity, encourage learning, and support development at every stage. Whether you're shopping for a curious toddler, a budding builder, or a sensory seeker, you'll find something to spark joy and growth.
Best sellers
What We’re All About
Universal Play offers a wide variety of interactive and constructive toys that promote and encourage children of all ages and learning styles to engage in hours of endless creative fun while also nurturing and enhancing their hand-eye co-ordination, cognitive skills and problem solving.
Open-Ended Play
Encourage creativity and imagination with toys designed for limitless exploration and self-directed learning.
NZ-Based & Family-Friendly
Proudly New Zealand-owned with fast, local shipping and a commitment to quality, safety, and customer care.
For All Ages & Stages
From toddlers to tweens, our collection supports a wide range of developmental needs and learning styles.
Educational & Engaging
Every toy is chosen to inspire critical thinking, problem-solving, and hands-on discovery through play.
